Next Generation banking Service offering (UBS Europe, Luxembourg)
2017 - 2022

Problem/opportunity
Statistically when funds are passed down to the next generation in a family, the recipient moves the funds out of the bank. By creating a service offering and through increased activity and introduction to the next generation of clients will enable the bank to retain the funds upon wealth transfer.

People
Client advisors (30 in total), Wealth planners (5), Marketing (2), Management (8), Business Management (2)

Role
Facilitator, creator of events and educational programmes, service offering, contact with clients for interviews and advisory, analysis of the full book of the bank and created a retention strategy based on data.

Value
Identified more than €8bn and secured €250mn in the initial phase.

CBS Polo Club
2013 - 2017

Problem/opportunity
Polo was being introduced as a sport in Denmark. The main polo club needed to attract younger members to the club at the ages below 30. Students at universities had the interest, but could not afford to play polo yet.

People
Co-founders (2), employees (2)

Role
CEO and co-founder.

Value
The company was created to bridge the gap between the main polo club and a younger audience. The solution was a business model that ensured that students could play during the low-activity hours for an affordable price. Furthermore, the company acted as a social club hosting events and overseas training camps.

Men's wear accessory 2019 – 2022

Problem/opportunity
Young men are missing ways to personalise their office uniform without feeling over-dressed.

People
2 freelance designers (CAD and technical drawings), 1 jeweller, 6 testers from target audience

Role
Concept development, market research (qualitative and quantitative using LEAN methodology), initial designs, prototyping.

Value
3D printed prototypes produced and tested.
This product is still under development.

Fashion collection (UAL courses) 2022

Description of creative process

Business
Consumer profiling, market research. Range planning, price structure, cost of goods, production planning, and activity planning. Marketing (incl. influencers), Brand positioning, SEO Optimisation.

Design
Inspiration/mood board > collages > 2D development > 3D development > Artistic collection of 16 pieces > commercialisation of 9 pieces > development pages > technical drawings > tech packs

TinyRazor (razor for women)
2000 - 2001

This was one of my very first ideas that I worked on.

I performed market analysis, competitor analysis and came up with alternative ways to market the product as the market was fully owned by Proctor & Gamble back then rendering it near impossible to gain shelf space in retail stores. Subscription services and selling to clothing stores were among some of the solutions. Business models that are widely seen today. The product was never produced, but technical drawings were made.

People management (CBS Polo Club, Nordea, Denmark)
2013 – 2017

Recruited, developed, and managed a team of three people at the polo club.

At Nordea, I facilitated training to new members of the team to ensure standardisation across the department. Regularly analysed workload and team productivity to plan resources to ensure efficient departmental delivery

Sales (pitching) (UBS and Nordea, Luxembourg)
2017 – 2022

I have worked for more than five years with both internal and external sales as well as sales management and reporting.

Client relationship management (UBS, Luxembourg)
2017 – 2022

I communicated with clients to better understand what goals they aim to accomplish and demonstrate how their company's product or service can help them meet their objectives.

Prospecting for potential customers and establishing a relationship with them before they become an official client.

Customer service (IKEA, BAUHAUS, Nordea, UBS, Nordea, CBS Polo Club, Denmark/Luxembourg)
2003 – 2022

I have worked a number of different roles serving customers/clients both in retail, over phone and offline at client meetings.

Mediation and conflict resolution (Bauhaus, UBS, Denmark/Luxembourg)
2000 – 2022

Facing difficult conversations head on and making people feel both heard and seen, I have been called on to resolve conflicts between companies and their customers and internally between colleagues over the years.

Next Generation advisor (Nordea/UBS, Luxembourg)
2017 – 2022

Analysed Nordea’s client book to discover which families were in scope for the Next Generation offering.

Connected and engaged regularly with the bank’s most important families through family meetings, events, and conducted market surveys through conversations with the Next Generation (generations Y and Z)

Value
10-year asset retention plan developed, full educational program developed both digital and on-site multiple-day events. Improved relationships and connection to clients. Developed a service offering to fit the clients’ current and future needs.

Portfolio optimisation (UBS, Luxembourg)
2021 - 2022

Analysed UBS’ client book to find new prospects by engaging clients and develop strategies to grow the business

Analysed UBS’s dormant clients to discover underserviced clients (individuals with large personal wealth, but no assets under management). When I found underserviced clients, I would furthermore analyse their network and based on that plan intimate events tailored to their specific needs and interests while bringing in fitting UBS experts and advisors.

Market research (personal projects)
2001 – 2022

Please see more information under concept development and product development above

AML & fraud investigation (Nordea, Denmark)
2016 – 2017

Managed and investigated complex cases of unusual patterns, customer behaviour and fraud, with a focus on internationally exposed clients, collated and analysed information to enable a thorough and unbiased investigation, ensured a complete record of all information gathered was maintained

Value
Keeping both customers and the bank safe from harm caused by criminal activity.

Received a commendation from the State Attorney for Special Financial and International Crime (SØIK) for work completed on a special case

Sales Management Advisory (IBM, Denmark)
2012 - 2014

Delivered data and presentations to top management, qualifying strategic decisions and aiding in communicating and ensuring execution throughout the organisation.

Delivered the Enterprise Sales Project, identifying how IBM could sell a specific product in Denmark, leading to changing the IBM Graduate Programme to introduce an improved sales culture. Suggestions were implemented in late 2014.

Accounting Assistant (A.P.Moller-Maersk, Denmark)
2008 – 2010

Performed financial accounting for a fleet of 120 vessels, and I was responsible of P&L forecasting. Profit split calculations made for fleet.

Creative Direction projects (UAL Course)
2022 – 2023

Worked as a Creative Director on three projects:

• Sojo - a tailoring app in need of more customers

• A behavioural change campaign in collaboration Copenhagen Zoo

• Concept development of a post-natal depression relief mobile game

You can view two of the projects here: Creative Direction

Websites, banners, flyers, player's shirts for polo club (CBS Polo Club)
2013 - 2017

At the polo club I was responsible for creating the visual assets for the website, Facebook, ads, events and our player’s clothes.

You can see a small selection of the content here: Concept Development Concept Development

Fashion collection (UAL course)
2021 - 2022

I have created two collections during my studies at UAL. Please find the link to the most extensive work here: Fashion Design

Art collections
2020 - 2022

Throughout the years, I have developed my artistic style and aesthetic expression.
See examples here: Art

Illustrations (freelance)
2010 - 2022

I enjoy illustrating and I have done a bit of freelance work also, mostly floral illustrations. Please see more examples of my work here: Illustration

YouTube content, art related
2021 - 2022

I enjoy creating YouTube videos on a hobby basis without the need for any strict consistency in upload schedule and without the urge to be caught by the algorithm. I upload for my pure enjoyment of filming and editing the videos.

You can see a bit here: Art and YouTube