Creative Direction
Examples of work
CPH ZOO
Fun theory concept development (client pitch) to encourage school children to choose a safer route to school.
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SOJO Tailoring
Creative Direction campaign (client pitch) for Sojo (UK’s first clothing alterations and repairs app). The goal is to create a campaign that will improve brand identity and creating a strategy on how to ensure organic growth via coherent campaigns.
Fashion Brand
Creative Direction of a fashion concept (pitch deck). The goal was to create a complete fashion business taking into account everything from brand pillars to consumer profile, textile choices and costs of goods. The final product was a full pitch deck. Below is an excerpt.
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